FOR IMMEDIATE RELEASE
25 October 2005
MICRA C+C PEEP SHOW
The Nissan Micra C+C, in partnership with Breakthrough Breast Cancer, will be revealing itself during a nation-wide tour of city centres starting in London’s Covent Garden between 27 and 30 October.
Supported by local radio stations, the Micra C+C Tour, which features a fleet of specially painted pink cars, will be driving around city centres supporting and raising awareness of Breakthrough Breast Cancer’s Touch Look Check (TLC) campaign. At the same time, one Micra C+C will be having its own ‘peep show’ in a breathless box. Opaque panels will slowly become translucent to give passers by a sneaky peek at parts of the C+C until the whole car is revealed. Then the C+C’s unique folding glass roof will open and close before the box becomes completely opaque again.
Shoppers will also have a chance to win the Micra C+C from the box, donated by Nissan, in a “Text to Win” competition. For each text message received, 90 pence will be donated to Breakthrough Breast Cancer. During the week leading up to the city centre peep show, local radio stations will be reminding listeners about the Micra C+C tour and also holding competitions with questions relating to the C+C and breast cancer.
The Micra C+C will be touring the country until 5 February 2006 (with a break through the Christmas period) visiting cities including Birmingham, Cardiff, Glasgow, Leeds, Liverpool, Manchester and Newcastle.
Micra C+C Peep Show…2
FOR FURTHER INFORMATION CONTACT:
Linda Robinson Press Communications Manager 01923 899932
e-mail: linda.robinson@nissan.co.uk
Wayne Bruce Communications Director 01923 899930
e-mail: wayne.bruce@nissan.co.uk
For further information on Nissan’s Micra C+C Tour and its support for Breakthrough, please contact: Helen Goldsmith or Lyndsey Evans at Staniforth on 0161 274 0100
Editor’s Note:
The Nissan Micra C+C goes on sale on 14 November 2005. Available in three trim levels with a choice of 1.4- and 1.6-litre petrol engines, prices start from £13,150. The Micra C+C features a unique-in-class electrically folding glass roof christened C-VIEW®, which takes just 22 seconds to open or close at the touch of a button.
Breakthrough Breast Cancer is the UK's leading charity committed to fighting breast cancer, which affects over 41,000 women each year in the UK, through research and education. Breakthrough is a charity committed to fighting breast cancer through research and education.
In 1999, it established the UK’s first dedicated breast cancer research centre, in partnership with the Institute of Cancer Research. Breakthrough Breast Cancer needs to raise at least £10 million every year to fund its programme of research and education.
For more information on Breakthrough Breast Cancer please visit www.breakthrough.org.uk or call the information line on 08080 100 200.
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