e-POWER to the people! Nissan’s unique and innovative e-POWER hits 100,000 sales in Europe

2024/01/29

• Introduced in Europe in September 2022 on both Qashqai and X-Trail
• e-POWER success driven by its quietness and easy driving experience thanks to the wheels being 100% driven by the electric motor
• Inventive 3D projection on Qashqai and X-Trail provides a unique glimpse into the unique technical innovation of e-POWER

London, UK — Since its debut in September 2022, more than 100,000 customers have taken delivery of Nissan's innovative e-POWER vehicles. To date, 65,367 Qashqais and 34,663 X-Trails, equipped with this powertain, have been sold in Europe.

More than 1 in 5 of those sales have been in the UK, where 21,026 e-POWER models have found homes with customers (18,591 Qashqai and 2,435 X-Trail).

What sets e-POWER apart is that the wheels are solely driven by an electric motor. This means the drive is effortless, smooth and quiet – much like a full electric vehicle. Indeed, e-POWER customers' feedback shows that they particularly appreciate the quietness and easy driving characteristics of the powertrain. The advanced and efficient petrol engine within the e-POWER system is used only to generate electricity, which charges the on-board battery and powers the wheels through the electric motor.

When low power is required to drive the vehicles and when the battery has enough power, the electric motor driving the wheels is only using electricity from the battery. If more power is needed, the engine generates electricity to power the electric motor and charge the battery. When maximum power is required, the electric motor takes electricity from both the engine and from the battery. Additionally, any time power regeneration is possible, energy from vehicle motion is sent back to the battery.

In addition, electrical energy generation is controlled according to road conditions. When road noise increases due to surface conditions and vehicle speed, the engine switches on to charge the e-POWER battery pack. This reduces the need for the engine to operate under otherwise quieter conditions.

"We are so proud that our Qashqai and X-Trail customers recognise the advantages of our unique e-POWER technology – both through the efficiency and the superior drive experience it offers. To reach this milestone since e-POWER's introduction in September 2022 is an outstanding achievement and a testament to the bold, innovative spirit of our product planning and engineering functions," said Arnaud Charpentier, Region Vice President, Product Strategy & Pricing, Nissan AMIEO (Africa, Middle East, India, Europe & Oceania) region.

"e-POWER is a key component of Nissan's electrification strategy, representing the perfect option for customers who are not quite ready to switch to a 100% electric vehicle, but want to enjoy the effortless progress that only electric motor driven wheels can provide," said David Moss, Senior Vice President, Region Research and Development, Nissan's AMIEO region.

He added: "From the first unveiling to an incredible 100,000 e-POWER vehicles on the road, our journey continues with Nissan's e-POWER – the gateway technology to an EV drive."

Nissan's unique technology is moving beyond Europe, hitting the road in Australia and New Zealand in both vehicles, and in Qashqai in Morocco.

To celebrate this milestone and show the intricate inner workings of e-POWEROpens in a new tab, Nissan is using projection technology that maps the dynamic energy flow directly on to the exterior of a Nissan Qashqai and X-Trail model.

Serving as the blueprint of this technological spectacle are 3D models of the e-POWER engine and drivetrain. These digital designs transform each vehicle into a canvas for innovation using anamorphic projections, and provide audiences with a rare glimpse into the workings of e-POWER and how its unique configuration delivers a responsive, smooth, and quiet drive thanks to the wheels being 100% driven by the electric motor.

The current Qashqai is the third generation of Nissan's urban crossover. It was introduced in 2021, building on its status as a pioneer in the European automotive sector, combining striking design and a slightly raised driving position, with agility, intuitive tech and premium quality.

Like its two predecessors, the current Qashqai was designed at Nissan Design Europe in central London, with the engineering development led at Nissan Technical Centre Europe, near Bedford, UK. Production is at Nissan's state-of-the-art factory in Sunderland, north-east England.

The X-Trail is a SUV designed for adventurous families, bringing a new level of excitement with e-POWER technology and an optional twin-motor e-4ORCE all-wheel drive system. The X-Trail is fit for every occasion, and the ideal companion for days out or weekends away with extended family or friends.

Manufactured in Nissan's plant in Kyushu, Japan, the X-Trail has been a global sensation for over two decades, providing families in more than 100 markets with thrilling adventures. The fourth generation X-Trail draws from a well-established DNA that runs through all three of the previous generations of X-Trail.

Nissan Qashqai e-POWER key data

TECHNICAL SPECIFICATIONS*

*Electric power only (100% EV Motor drive)

**Depending on grade and specification

Nissan X-Trail e-POWER key data

*Depending on grade and specification

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About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)

Nissan aims to become a truly sustainable company, driving towards a cleaner, safer and more inclusive world.

Sustainability is at the core of Nissan's long-term vision, Nissan Ambition 2030.Opens in a new tab. Responding to critical environmental, societal and customer needs, this strategy sets out to deliver electrified models and technological innovation in key markets globally, empowering mobility and beyond. Ambition 2030 supports Nissan's goal which is to be carbon neutralOpens in a new tab across the life cycle of its products and operations by 2050. The Nissan AMIEO region, with EV36ZeroOpens in a new tab at its centre, is primed to accelerate the shift to an electrified future.

For more information about Nissan's products, services and commitment to sustainable mobility, visit nissan-global.com.Opens in a new tab. You can also follow us on FacebookOpens in a new tab, InstagramOpens in a new tab, TwitterOpens in a new tab and LinkedInOpens in a new tab and see all our latest videos on YouTube.Opens in a new tab.

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Media contact:
Martin Bayntun
Corporate Communications Manager
T: M: (+44) 07989 666412
E: martin.bayntun@nissan.co.uk