- Nissan brings Formula E excitement and NISMO style to London's iconic Covent Garden for five days from 17 July
- Building on the success of last year, the event is bigger, better and bolder, with even more for the public to see and do
- Two Nissan Formula E cars on display, plus E-Prix racing in Formula E simulators
- Immersive 3D art installation and Nissan E-Prix memorabilia
- Create your own custom NISMO streetwear in a pop-up store
- Sample our Sakura-inspired Japanese sushi in a cherry blossom garden
LONDON – Nissan is once again electrifying London's iconic Covent Garden through its popular 'Feel Electric Festival' ahead of the 2024 ABB FIA Formula E World Championship Season 10 finale in the city. From 10am on Wednesday 17 July until 8pm on Sunday 21 July, the public will be able to explore the world of Formula E, immerse themselves in NISMO art, and experience a taste of Japan for free.
Nissan is transforming Covent Garden's East Piazza for five days through a combination of tech and style: the centrepiece is the Nissan Formula E Team's 'Feel Electric Quest' Lab, which offers visitors the chance to prove their driving skills on a bank of race simulators, create their own Manga-style racing avatar, learn about Formula E car technology and test their knowledge in an interactive quiz.
Two Nissan Formula E race cars will be on display, with one shown within a life-sized, London-themed 3D poster designed by the renowned graphic artist and illustrator, Jalcalara (Juan Alcalá). Alongside, custom art and race memorabilia created by Nissan Formula E Team at previous E-Prix will be displayed, including a crystal cherry blossom helmet and a bespoke kimono from the first-ever Tokyo E-Prix.
Visitors will be able to create their very own custom clothing at the pop-up NISMO streetwear store, which is set among traditional Japanese 'Sakura' cherry blossom trees. These also provide the perfect spot to sample complimentary sushi from the famous Sushi Samba restaurant.
Add in regular prize giveaways and the Nissan Feel Electric Festival is a must-see this month. It'll be open from 10am until 8pm every day from 17-21 July and entry is completely free.
Diana Torres, Managing Director Nissan GB, said: "We're thrilled to bring Formula E back to Covent Garden with the 2024 Nissan Feel Electric Festival. As a brand, we're committed to an electrified future and Formula E is an integral part of our mission to bring the excitement and fun of zero-emission electric vehicles to a global audience. This year, the festival is bigger and better than ever, and a fitting celebration of one of our most successful Formula E seasons to date."
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Press Contacts:
Nic Shaw
Media Communications Manager
Tel: (+44) 07785 609956
E: nic.shaw@nissan.co.ukOpens in a new tab.
Suziey McCollum
Brand and Influencer Communications Manager
Tel: (+44) 07814 481662
E: suziey.mccollum@nissan.co.ukOpens in a new tab.
Martin Bayntun
Product and Corporate Communications Manager
Tel: (+44) 07989 666412
E: martin.bayntun@nissan.co.ukOpens in a new tab.
About Nissan in Formula E
Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E Championship, becoming the first and only Japanese manufacturer to enter the series.
In Season 7 (2020/21), Nissan announced its long-term involvement in Formula E and its commitment to the Gen3 era, which will run from Season 9 (2022/23) through to the end of Season 12 (2025/26) of the all-electric racing series. In April 2022, Nissan acquired the e.dams race team, with the Japanese automaker taking full ownership of its involvement in the ABB FIA Formula E World Championship.
In June 2022, Nissan announced it would supply its Nissan EV powertrain technology to McLaren Racing for the entirety of the Formula E Gen3 era. For Season 10 of the ABB FIA Formula E World Championship, the Nissan Formula E drivers are Oliver Rowland and Sacha Fenestraz.
On 28th March 2024, ahead of the first ever Tokyo E-Prix, Nissan announced its long-term commitment to Formula E, becoming the first manufacturer to sign up for the Gen4 era, which runs until 2030, reinforcing its pledge to its Ambition 2030 electrification targets.
Nissan races in Formula E to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify every all-new vehicle offering by the early 2030s in key markets. The Japanese automaker aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers.
More information: Global.NissanNews.com/FormulaEPressKitOpens in a new tab.
About Formula E
The ABB FIA Formula E World Championship became the first global sport to be certified with a net zero carbon footprint from inception back in 2020, having invested in certified climate-protecting projects in all race markets to offset emissions from every season of electric racing.
All cars in the championship are powered by electricity, with the series acting as a competitive platform to test and develop the latest in electric technology.
The World's greatest manufacturers race against each other on street circuits and Formula E promotes the adoption of sustainable mobility in city centres in a bid to combat air pollution and lessen the effects of climate change.