Experience Nissan’s new GT-R at Goodwood via world-first 4D virtual reality driving simulator
- Nissan brings ground-breaking 360 degree VR experience to Festival of Speed
- ‘Ride’ in the new Nissan GT-R alongside NISMO driver Jann Mardenborough
- Iconic supercar makes its European motor show debut
The real and virtual worlds collide in high-octane drama at the Goodwood Festival of Speed, as Nissan showcases the new GT-R on the world’s first 4D Virtual Reality driving simulator.
Up to 15 guests at a time can experience the 360-degree excitement of a passenger lap in the record-breaking supercar, with NISMO driver Jann Mardenborough behind the wheel. Using the latest Samsung Gear VR headsets, they hear a real-time personal commentary on the ride as the race ace puts the iconic GT-R through its paces.
The thrill ride is transformed from 3D to 4D thanks to individual seats, which generate a synchronised dynamic experience that’s as close to the real thing as possible.
The GT-R film was shot using the just-launched Nokia OZO virtual reality camera, and is played to Goodwood guests via the Samsung S6 smartphone. The dynamic seats are supplied by CL Corporation, a leading manufacturer of platform simulations.
Guillaume Cartier, Senior Vice President for Sales and Marketing, Nissan Europe, commented: “There’s no better way to experience the amazing capabilities of the Nissan GT-R than by sitting next to a driver like Jann Mardenborough. This world-first 4D virtual reality simulation will allow thousands of Festival visitors to have a close-to-real ride in this iconic car with one of our finest racers.”
The new Nissan GT-R is making its European motor show debut at Goodwood, following its global unveil at the New York Auto Show in March. Power from the 3.8-litre V6 twin-turbo engine has been hiked to 570PS, while a number of dynamic changes have made its performance more refined than ever.
The design of the GT-R has also evolved. The most obvious upgrade to the cabin, which has a more sophisticated and premium feel to it, while the exterior styling has been enhanced front and rear to provide a more contemporary look.
Since its launch in 2007, the Nissan GT-R has been at the cutting edge of the premium sports car sector. It’s an uncompromising performance four-seater for enthusiastic drivers, a car which completely embodies Nissan’s Innovation that Excites motto.
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Notes to Editors
About Nissan in the UK
- Nissan Sunderland Plant produces the Nissan Qashqai, Note and Juke and the 100% electric Nissan LEAF
- Production of lithium-ion batteries for electric vehicles began in 2012
- Total plant volume since 1986 stands at more than eight million units with 80 per cent of production exported to 100 markets worldwide
- Total investment made and announced since then is over £3.6 billion
- 476,589 units were produced at Sunderland plant in 2015
- In 2015, one in three cars built in the UK was a Nissan.
- Sunderland Plant currently employs more than 6,700 people
- Nissan's European Design Centre is located in Paddington, London and employs around 65 people
- Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 1,000 people
- Nissan’s sales and marketing headquarters in Rickmansworth, Hertfordshire employs around 190 people
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan recently announced its Intelligent Mobility vision. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.
