- Nissan’s ‘Sky to Scoop’ All-Electric Ice Cream Van campaign receives two awards at the PRCA National Awards. The concept van won the ‘Automotive Award’ and ‘Media Relations Award’.
- The PRCA awards recognise the talent and impact of individuals, teams and campaigns from the best of the UK and International PR industries.
- Nissan partnered with Mackie’s of Scotland to serve sustainably produced ice cream in the zero-emissions ice cream van concept
London, UK (November 13th, 2019) – Nissan’s all-electric, zero-emission ice cream van campaign has won both the ‘Automotive Award’ and the ‘Media Relations Award’ at the 2019 PRCA (Public Relations and Communications Association) National awards.
The judges clearly had a soft spot for the concept van, which combines a zero-emission drivetrain, second life battery storage and renewable solar energy generation. Nissan partnered with Mackie’s of Scotland for the project. Mackie’s ice cream is produced at its family-owned dairy farm by renewable wind and solar energy. The campaign demonstrated how a ‘Sky to Scoop’ approach can remove carbon dependence at every stage of the ice cream journey.
Most ice cream vans, particularly older models, have diesel engines which are kept running to operate the refrigeration equipment. These vehicles are criticised for producing harmful emissions, including black carbon, when left idling. Some UK towns and cities are now looking to ban or fine these vehicles. The ‘Sky to Scoop’ campaign presented a potential solution for vendors looking to reduce their carbon footprint, and offer customers a better experience.
David Jackson, communications director at Nissan Motor GB Ltd. commented, “We are absolutely delighted that our ‘Sky to Scoop’ campaign has received these two prestigious awards. This project is a working demonstration of how Nissan’s Electric Ecosystem can remove carbon dependence at every stage of the ice cream process. The reaction to the project from both public and press has been amazing and we’re very proud to see it recognised in this way.”
The campaign was covered extensively across all major UK media channels. The story was covered by all national newspapers, with over 100 news articles published. The Ice Cream van was included in feature spots on BBCs ‘The One Show’ and ITVs ‘This Morning’ and widely reported on national radio.
The PRCA is the world’s largest PR professional body, representing well over 30,000 practitioners. The association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
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Notes to editors
ABOUT NISSAN IN THE UK
- Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
- Production of lithium-ion batteries for electric vehicles began in 2012
- Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
- Total investment made and announced since then is over £4.0 billion
- 495,645 units were produced at Sunderland plant in 2017
- Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000.
- A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 16,000 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. In 2018, Nissan plants in the UK, Spain and Russia produced about 600,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, Europe’s most selling electric vehicle in 2018. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society.
http://www.newsroom.nissan-europe.com
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
