Paris, France – Nissan unveiled today its first Nissan City Hub, a revolutionary new approach with the convergence between e-commerce and a concept store that is making its grand debut a stone’s throw from Paris in Vélizy 2, a bustling shopping centre.
The Nissan City Hub will be fully dedicated to an exclusive and immersive experience that puts consumers at the heart of Nissan’s vision for tomorrow’s mobility.
"Nissan City Hub will put people at the heart of our vision for tomorrow’s retail… all while they’re going about their normal shopping," said Leon Dorssers, Corporate Vice President of Nissan Motor Co., Ltd., Global Sales and Retail. "Today’s unveiling marks a new step forward in our global commercial strategy, using e-commerce and new mobility technologies to enhance the customer experience both online and offline."
Ken Ramirez, Senior Vice President Sales & Marketing, Nissan Europe, adds: "As we continue to meet the evolving needs of today’s customers, we are proud to launch the first-ever Nissan City Hub experience in Paris. Using new technologies and tools, the Nissan City hub brings a unique all-in-one customer journey and seamless online to offline continuity."
Reinventing the distribution network
According to a Bain & Company 2017 study, 50% of car purchases start online and 60% of consumers have decided on the brand, model and price before having set foot in a dealership. To reconnect with consumers’ new demands and consumption habits, Nissan’s development of its future retail distribution strategy is deeply anchored in a new, seamless and integrated model that leverages both the local knowledge and strong foothold of dealerships with the new opportunities created with digital.
This reinvented distribution network aims to deliver an industry-leading customer experience and exceed consumer expectations with an improved online and offline ecosystem based on new formats and new technologies, giving them full control of their purchasing process and supporting them along the journey thanks to product experts and partner dealers.
A move that Groupe Altaïr (Nissan dealers) was quick to join when it came to the Nissan City Hub: "This is a natural evolution of the industry - taking advantage of new opportunities and technologies to better serve customers, while taking a different approach to our conventional dealership model. This doesn’t rule out what can be done but offers a different experience to customers."
Creating an immersive experience into Nissan Intelligent Mobility
The Nissan City Hub is a revolutionary new approach that integrates a digital ecosystem with an eye-catching concept store at Vélizy 2 shopping centre. Offering a completely new customer experience, unique in the automotive industry, the Nissan City Hub is a bustling destination with bold ambitions: 88 m2 of screen surface and displays, 5 spots dedicated to model test-drive handovers and a planned expansion after the fall of 2019.
New e-commerce solutions offered to consumers at Nissan City Hub have been developed to ensure ease of use and multiple opportunities to personify and purchase cars directly online, with a "no-pressure" approach. With just a few clicks, it’s never been easier to buy a Nissan LEAF or QASHQAI.
Customers are greeted by Nissan Intelligent Mobility Ambassadors, a team from diverse retailing backgrounds such as creative arts, music and new technologies, to lead this new customer experience.
Nissan Intelligent Mobility takes centre stage with its icon, the Nissan LEAF, Europe’s best-selling electric car, and new technologies such as ProPILOT, which gives the driver more confidence behind the wheel.
After the planned expansion, Nissan City Hub will also be the opportunity for consumers to discover xStorage Home, an innovative energy storage solution, that uses new and second-life Nissan EV batteries, and France’s first electric vehicle quick charging network.
To go further, Nissan City Hub customers will have the possibility to have their cars delivered in Vélizy, or in another Groupe Altaïr dealership, or even at home.
This new pillar in the Nissan’ future retail distribution strategy is setting the path for the expansion of a new, unique commercial vision that aims to be deployed in other similar metropolitan spots, such as Berlin, Tokyo or Shanghai.
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About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world's most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan's product and technology pipeline, this 360-degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.
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Media contact
Catherine Perelle
+33 6 98 04 05 37
CPerrelle@nissan-europe.com
