Nissan and DC Shoes launch 'The Headlight Sessions'
- New Juke NISMO RS lights the way for world's best skateboarders
- DC Shoes partners with automotive giant Nissan
- ‘The Headlight Sessions' features some of the world's best skaters, including 2014 Thrasher Skater of the Year Wes Kremer
Nissan and DC Shoes are proud to announce the beginning of a partnership as both brands look to recruit new fans through the creation of innovative co-branded content.
To initiate this collaboration, Nissan and DC have joined forces to create a video clip: ‘The Headlight Sessions', which skate and car fans can watch here: https://www.youtube.com/watch?v=_tYZjxAAvSk
This consists of original night session footage captured like no other, giving you an insight into the world of some of the best street skaters on the planet.
2014 Thrasher Skater of the Year Wes Kremer, Matt Miller, Madars Apse, Joseph Scott, Anthony Lopez and the new Juke NISMO RS hit the streets of Barcelona to shine a light on some of Europe's most iconic skate spots - using one of the car's trademark features - giving the skaters' license to perform their full range of skills.
This clip, produced by Nissan, was directed by DC's highly regarded skateboard filmmaker Chris Ray.
"It's an exceptional video, we couldn't have hoped for a better outcome. It's the best combination of pure skate action I've seen mixed with outside influences. We've pulled off something that seems to be impossible for everyone else in the non-skate world," said Chris Ray.
"We are delighted to be partnering with DC Shoes and working with some of their amazing skaters," said Bastien Schupp, Nissan Europe's marketing vice president.
"Combining the core urban roots of Juke NISMO RS and the skaters has created a compelling video and showcases the car's dynamic, sporty crossover design DNA and enhanced engine power in a powerful way."
"We really enjoyed working with Nissan on this and we are stoked on how the video came out. The Juke NISMO RS is packed with features that fit a young, active lifestyle and DC and Nissan's creative teams did a tremendous job telling that story in an authentic way." commented Jeff Taylor, SVP of Global Brand & Marketing for DC Shoes.
To find out more about the Juke NISMO RS please visit: www.nissan.co.uk/Juke_NISMO_RS
For more information, visit http://www.nissan.co.uk/
To find out more about DC Shoes and its skaters visit: www.dcshoes.com/skate
Nissan Europe contact:
Tom Barnard
Product Communications
+447890 028342
Notes to editors:
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
DC Shoes Europe Contact:
Emmanuel Labadie
Marketing Europe
+33559515757
About DC Shoes
Founded In 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
