- Nissan’s new sedan concept captures prestigious honor from the officially-sanctioned design awards of the North American International Auto Show (NAIAS); also receives award for Best Innovative use of Color, Graphics and Materials
- Vmotion 2.0 was created to showcase Nissan’s new sedan design direction – fresh, dynamic and cabin-focused
- Showcases the evolution of the signature “V-motion” front design seen on many of today’s Nissan products
- Provides hints at the future of “Nissan Intelligent Mobility,” including a future vision for ProPILOT functionality, one which allows autonomous driving on urban roads and in intersections with the latest HMI
DETROIT (Jan. 10, 2017) – Vmotion 2.0, a concept vehicle showcasing Nissan’s new sedan design direction, is the winner of the 2017 EyesOn Design Award for Best Concept Vehicle. The concept vehicle also received the award for Best Innovative Use of Color, Graphics and Materials. The announcement was made Tuesday at the 2017 North American International Auto Show (NAIAS) EyesOn Design Awards ceremony, just a day after the vehicle’s global debut.
One of the premier awards in transportation design, the EyesOn Design Awards – selected by a panel of design leaders from around the globe – honor the best production and concept vehicles making their worldwide auto show debut in Detroit.
“Vmotion 2.0 offers a stunning look into the future of Nissan design – fresh and dynamic, yet cabin-focused,” said Mamoru Aoki, executive design director, Nissan Global Design Strategy, Nissan Motor Co., Ltd. “This prestigious award, earned from top design leaders from around the world, exemplifies the enormous potential of Nissan’s newest design direction. We’re honored to be here and excited to continue to show the world the limitless capability of Nissan design.”
Nissan Vmotion 2.0 is the evolution of the “V-motion” front design signature seen on many of today’s Nissan products. The award-winning vehicle color, Silver Copper, is a unique blend of copper and other metals, creating a layered effect with different hues and reflections in different angles.
“In our never-ending quest for perfection, over 100 attempts were made to get this color just right,” said Nicole Fonseca, senior color and materials designer, Nissan Design America, Inc. “On our 101st try – our magic number, apparently – we discovered the perfect blend of copper, silver and other metals to create this beautiful, multi-layered paint. Thank you to EyesOn Design for this distinguished award – what an excellent testament to the future of Nissan design.”
For more information on Vmotion 2.0 and all Nissan products, please visit www.NissanNews.com.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/. You can also follow @NissanMotor on Twitter.
About EyesOn Design
EyesOn Design celebrates great design with designers, collectors, manufacturers, suppliers, and the general public. EyesOn Design was established in 1987 with the support of design heads at General Motors, Ford Motor Company, and Chrysler Group LLC. Today, EyesOn Design is one of America’s premier automotive events. The Automotive Design Exhibition is held annually to reflect on and celebrate design.
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Media Contacts:
Dan Passe
Product Communications, Nissan North America
615-725-5264
Kevin Raftery
Nissan Communications
615-725-5236
