Nissan takes competition winners on the ultimate '#XTRAILADVENTURE'

2014/12/05

NISSAN TAKES COMPETITION WINNERS ON THE ULTIMATE ‘#XTRAILADVENTURE'

• The winners of the Nissan ‘#XTrailAdventure' competition have been announced and were joined by psychologist Matt Walker, on the Ultimate Himalayan Adventure in Nepal
• A Nissan-commissioned survey of 6,256 European adults revealed that adventure leads to a happier (73%) and healthier (68%) life
• The winners' story will be screened at the Adventure Film Festival premiere in London on the 8^th January 2015

To celebrate the launch of the Nissan X-Trail, hopeful entrants across Europe submitted their ‘Adventure Selfies' online for their chance to win the ‘Ultimate Himalayan Adventure'.

This dream has been realised for four lucky winners, who joined Nissan on the adventure of a lifetime last month:

UK                         Adam Pagett (30)

FRANCE               Jauffray Dunyach (31)

SPAIN                  Jose Clavijo (23)

GERMANY            Markus Vetter (35)

Their journey began in Kathmandu, before travelling in the Nissan X-Trail out into the Himalayas where they were immersed in the incredible culture and landscape of Nepal. The winners experienced a multitude of adventure activities from canyon swinging and trekking to waterfall swimming and downhill mountain biking, guided by local independent adventure travel leaders.

Accompanying the winners on the Himalayan adventure was world-class mountaineer, psychologist and author of ‘Adventure in Everything', Matt Walker. Matt has been working with Nissan to explore the benefits of adventure on individual wellbeing and drawing on his decade of experience, developed the following ‘adventure formula':

Adventure = F (P + Ue + Gc + Pm) - O*

Matt's work on the relationship between adventure and our physical and mental wellbeing helped form the heart of the winners' experience.

The winners' experiences were captured on film by a world-class production team and will be screened at the Adventure Film Festival (AFF) in London at the beginning of January 2015.

The competition, which aimed to find the most adventurous individuals in Europe, was launched following the results of a Nissan-commissioned YouGov survey, which interviewed more than 6,250 people across five European countries**.

Nearly half (46%) of those asked defining adventure as doing ‘something exciting that gets my adrenaline flowing', the main goal for seeking adventure is ‘excitement and enjoyment' (59%) followed by 45% of adults looking to ‘escape the everyday'.

However, the research found that people may be holding back from being an adrenaline junkie as more than half (52%) feel that money is limiting the thrill factor, followed by fear (31%) and health and family commitments (28%).

Matt explains: "The challenges of adventure reward us with a more realistic perspective on the rest of our lives. While ordinary life can sometimes feel difficult, engaging in adventure increases our ability to handle everyday life's ups and downs.  Additionally, adventure offers an opportunity to bring your best self forward and increases confidence."

Bastien Schupp, Vice President of Marketing, Nissan Europe, commented: "It is essential for people to weave an element of excitement into their lifestyle that lets them escape from the everyday. Ultimately, the most important factor for adventure is enjoyment, so that should be the priority when deciding. The new Nissan X-Trail is aimed at adventure seekers and has been designed to make exploring even easier."

The new X-Trail combines Nissan's acclaimed 4x4 heritage with fresh ideas and technologies inspired by the brand's ground-breaking crossover models. Together they form a car that redefines the compact SUV segment. The all new X-Trail combines Nissan's innovative technology with class-leading crossover design.

The film captured during the ‘#XTrailAdventure' will be released as a feature-length documentary, as well as a short form edit (10-12min), to be premiered at the AFF in London (8^th January 2015). There will also be a live Q&A session at the screening with the UK ‘#XTrailAdventure' winner, Adam Pagett.

-Ends-

*Definitions from formula:

Adventure = F (P + Ue + Gc + Pm) - O

NOTES TO EDITOR:

All figures, unless otherwise stated, are from YouGov Plc. 

**Total sample size was 6,256, from the UK (2,097) Germany (1,065), France (1,034), Italy (1,021), and Spain (1,041).

Fieldwork was undertaken from 12th - 22nd August 2014.  The survey was carried out online. The figures have been weighted and are representative of all adults (aged 18+) in each country. An even weighting was applied to each country to find a ‘European Average'.

Nissan in Europe:

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles, including mini-MPVs, award-winning crossovers, SUVs, commercial vehicles and the Nissan LEAF, the world's most popular Electric Vehicle with 97% performance satisfaction and 95% of customers willing to recommend the car to friends. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.

The Competition:

The ‘#XTrailAdventure' competition ran 8^th- 30^th September in four participating markets; France, Spain, the UK and Germany. Entrants were asked to submit an ‘adventure selfie' to be in with the chance of winning the ‘Ultimate Himalayan Adventure'. To see a selection of the entries submitted visit: http://www.nissan.co.uk/GB/en/experience-nissan/future-today/new-x-trail-adventure.html

The Adventure Film Festival:

Nissan GB has sponsored the Adventure Film Festival (AFF) for the past 10 years and has been headline sponsor for the last five years. The Adventure Film Festival travels the UK each year, showcasing the best in adventure travel and action sports films at over 30 cinemas nationwide. The gala screening event for the 2015 AFF will be held in London on the 8^th January 2015.

Matt Walker:

Matt is the managing director and founder of Inner Passage (http://www.innerpassage.net/). He connects more than 20 years of international mountain guiding experience with a Masters in ‘Psychology and Behavioral Science' to facilitate expeditions and workshops, deliver keynotes, and support team and individual development. Matt and Inner Passage have worked extensively with Amazon.com, Microsoft, Marriott, YPO, Novo Nordisk, and a host of organisations seeking leadership development and high performance professional development. Matt is a certified rock climbing instructor by the American Mountain Guide Association. He lives with his family in the Methow Valley, Washington, USA.