PARIS, France – With only one month until the Nissan Ariya undertakes the world's first all-electric driving adventure from the magnetic North Pole to the South Pole, the team in charge reveals why this car is the perfect match.
Nissan, in partnership with British adventurer, Chris Ramsey and the daring Pole to Pole expedition team will travel over 27,000 kilometres across several regions and continents with predicted temperatures ranging from -30⁰C to 30⁰C in a modified Nissan Ariya e-4ORCE.
Commencing March 2023, the expedition will see Chris and his wife, Julie Ramsey become the first people to drive from pole to pole in a vehicle of any type, as they make their way from the Arctic, through North, Central and South America, before crossing to Antarctica.
The route will negotiate some of the world's most extreme, brutal, and yet beautiful scenery. From snow-covered glacial landscapes to treacherous mountain climbs and vast desert dunes; this Pole to Pole expedition, driven in the Nissan Ariya will take followers through breath-taking and uncharted territory.
The Ramsey's' Pole to Pole expedition is aligned with Nissan's Ambition 2030 and company's commitment to sustainability. As part of its long-term vision to empower mobility and beyond, Nissan aims to deliver exciting vehicles and technologies that empower customer journeys and society.
In preparation for the freezing Arctic and Antarctic conditions, Ramsey's expedition Nissan Ariya e-4ORCE will be modified with a custom rugged exterior fit for the trek across extreme terrain with upgraded wheels, tyres and suspension.
e-4ORCE is Nissan's most advanced all-wheel control technology that accurately manages power output and braking performance for smoothness and stability. The system enhances driver confidence by tracing the intended driving line over a variety of road surfaces, including wet and snowy roads, without the need for changes in driving style or input.
As a true reminder of the sheer unpredictability and magnitude of the task ahead, the exact set-off date for the Ramsey's will be determined on the day. Challenging and everchanging weather conditions combined with harsh, uncertain driving conditions, during the week of the 20th March means there will be an 'on the day' decision to set off when conditions seem best. Join us as we countdown to expedition week and follow Chris and Julie's adventure of a lifetime.
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About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)
Nissan aims to become a truly sustainable company, driving towards a cleaner, safer and more inclusive world.
Sustainability is at the core of Nissan's long-term vision, Ambition 2030. Responding to critical environmental, societal and customer needs, this strategy sets out to deliver electrified models and technological innovation in key markets globally, empowering mobility and beyond. Ambition 2030 supports Nissan's goal which is to be carbon neutral across the life cycle of its products and operations by 2050. The Nissan AMIEO region, with EV36Zero at its centre, is primed to accelerate the shift to an electrified future.
For more information about Nissan's products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
Contact
Suziey Walker
Brand, Media & Internal Engagement Manager, NMGB
Tel: (+44) 07814 481662
E: susanna.walker@nissan.co.uk
Martin Bayntun
Corporate Communications Manager
Communications/Press
Mobile: +44 7989 666 412
Email: martin.bayntun@nissan.co.uk
