In naming its all-new, near-production electric crossover concept, Nissan looked to the past to find a word that also represents the company’s future direction: Ariya.
Embedded in a hillside deep in Japan’s Kanagawa prefecture lies Nissan’s Global Design Center. There, Executive Design Director Satoru Tai focuses on Nissan’s next design horizon – a new direction that speaks in simple, clean lines.
Nissan today unveiled the Ariya Concept, a crossover EV with twin electric motors, powerful acceleration, award-winning driver assistance technology and a look that signals a complete reinvention of the brand’s design.