Nissan in the passenger seat as athletes ride to glory at the 2016 Müller Anniversary Games

  • Nissan announces it is throwing its weight behind British athletes this weekend as Official Automotive Sponsor of the 2016 Müller Anniversary Games
  • The British manufacturer is providing logistical support for the Games, with British Olympic champion Mo Farah CBE, as well as Jamaican Usain Bolt adorning the opening parade with Nissan vehicles
  • The weekend will see Nissan ambassadors and British Olympic and Paralympic hopefuls setting London’s  Queen Elizabeth Olympic Park alight with excitement

 

London, 22nd July 2016 – Nissan Motor (GB) Ltd will be backing British athletes at the 2016 Müller Anniversary Games this weekend, jump starting the final leg of their journey to the Rio 2016 Olympic and Paralympic Games. The automaker is the Official Automotive Sponsor of the 2016 Müller Anniversary Games, which take place at The Queen Elizabeth Olympic Park, Stratford on 22-23 July 2016.

 

The festivities will kick off on Friday evening when the world’s fastest man and Nissan’s Global Director of Excitement Usain Bolt will be waving to the crowds from a Nissan NP300 Navara during the opening parade at 19.00, before competing in the 200m race. Over the course of the weekend, he will be joined by British Double Olympic Champion Mo Farah CBE and a number of other British athletes, including Nissan’s ambassador athletes Lynsey Sharp and Richard Whitehead MBE who will all be adorning four Nissan NP300 Navaras and an all-electric Nissan LEAF, provided by the automaker as logistical support for the Games.

 

A host of British Olympic and Paralympic hopefuls will be taking part in the two-day event, which promises to be one of the best weekends of athletics this year. Nissan will be there throughout the Games to support its British athlete ambassadors, including Katarina Johnson Thompson, Laura Weightman and David Weir CBE.

 

Chris Marsh, Marketing Director, Nissan Motor (GB) Ltd, commented: “Nissan is honoured to be supporting British athletes during this phenomenal summer of sport.

 

“We hope that through our role as Official Automotive Partner of this weekend’s Games, we can join fans and show our support of these athletes. We will continue to support these athletes as they head off to Rio 2016 via our Team GB and ParalympicsGB partnerships.” 

 

Photos from the 2016 Müller Anniversary Games opening parade to be available here from 20.00, 22nd July: http://www.newsroom.nissan-europe.com/uk/en-gb/Home/Welcome.aspx

 

-ENDS-

 

NOTES TO EDITORS:

 

Nissan Motor GB (NMGB) is official Automotive Partner to Team GB and ParalympicsGB as well as the global automotive partner of the 2016 Rio Games. As part of NMGB’s ambassador programme, Nissan has supported a host of athletes including Katarina Johnson-Thompson, Max Whitlock, Richard Whitehead MBE and David Weir CBE, with vehicles such as the Nissan Juke NISMO RS and the all new NP300 Navara.

To find out more details on how Nissan have supported athletes in the build up to Rio 2016 visit: https://www.nissan.co.uk/experience-nissan/partnerships/nissan-team-gb-and-paralympicsgb.html

 

Nissan ambassadors competing at this weekend’s 2016 Müller Anniversary Games are Richard Whitehead MBE, Lynsey Sharp, Richard Chiassaro, Katarina Johnson-Thompson, Laura Weightman and David Weir CBE, as well as Nissan Global Director of Excitement Usain Bolt.

 

Support of the 2016 Müller Anniversary Games is one of a number of other Nissan Rio related activities in the build-up to the Rio Games, including Nissan’s Ultimate Sports Day, the Nissan Olympic fleet announcement, Usain Bolt vs Fire campaign.

About Nissan in the UK

  • Nissan Sunderland Plant produces the Nissan Qashqai, Note and Juke and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than seven million units with 80 per cent of production exported to 100 markets worldwide
  • Total investment made and announced since then is over £3.5 billion
  • 500,237 units were produced at Sunderland plant in 2014
  • In 2014, one in three cars built in the UK was a Nissan
  • Sunderland Plant currently employs more than 6,700 people
  • Nissan's European Design Centre is located in Paddington, London and employs around 65 people
  • Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 1,000 people
  • Nissan’s sales and marketing headquarters in Rickmansworth, Hertfordshire employs around 190 people

 

About the British Olympic Association (BOA)

  • The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland.  Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter.  The BOA achieves this through:
  • Working in partnership with our members and key stakeholders to deliver world-leading services and support to enable British athletes to reach their full potential at the Olympic Games, Olympic Winter Games and other IOC-sanctioned events
  • Working in partnership with our members and key stakeholders to provide athletes with relevant support on the journey to, during and following their Olympic careers
  • Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians
  • Being the independent voice of Olympic Sport and collaborating with our members and other sport stakeholders, both domestically and internationally, to support the continued growth and overall health of the Olympic Movement in the UK

 

For further information, go to: www.teamgb.com

 

About the British Paralympic Association (BPA)

  • The British Paralympic Association is the National Paralympic Committee for the UK, responsible for the promotion of the Paralympic movement in Great Britain and selecting, entering and funding the Great Britain and Northern Ireland Paralympic team.
  • ParalympicsGB is the name for the Great Britain and Northern Ireland Paralympic Team that competes at the summer and winter Paralympic Games. The Team is selected and managed by the British Paralympic Association, in conjunction with the national governing bodies, and is made up of the best sportsmen and women who compete in the 22 summer and four winter sports on the Paralympic Programme.
  • There is only one Paralympic team from Great Britain and Northern Ireland; ParalympicsGB. There is not a Paralympic swimming team or Paralympic tennis team. The individual sports join to become ParalympicsGB, the Great Britain and Northern Ireland Paralympic Team.
  • We are proud of our tradition of outstanding performance at the Paralympic Games: ParalympicsGB finished second in the medals table at three consecutive summer Paralympic Games and won 120 medals at London 2012.
  • The BPA would like to thank the National Lottery and our official partners Adidas, Allianz, BP, BT, Deloitte, EDF Energy, Hogan Lovells, Mondelēz International, Nissan and Sainsbury’s for their support.

 

FOR FURTHER INFORMATION PLEASE CONTACT:

 

Lucy Goss - Partnership and Events Manager, Nissan GB

Telephone: +441923 899 937 / +447813 993 175  

Email: lucy.goss@nissan.co.uk 

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Nissan's Global Director of Excitement Usain Bolt in Nissan NP300 Navara
Nissan's Global Director of Excitement Usain Bolt in Nissan NP300 Navara
Nissan's Global Director of Excitement Usain Bolt in Nissan NP300 Navara
Nissan's Global Director of Excitement Usain Bolt in Nissan NP300 Navara
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