Sir Chris Hoy unveils golden LEAF giveaway for Nissan’s sponsored athletes winning gold in Rio
- Nissan will give away gold LEAFs to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games
- Sir Chris unveiled the gold Nissan LEAF at the Lee Valley Velopark in Stratford
- Athletes Katarina Johnson-Thompson, David Weir CBE and Richard Whitehead MBE among Nissan ambassadors
Britain’s most successful Olympian and Nissan ambassador, Sir Chris Hoy, has given some of Team GB and ParalympicsGB’s athletes some extra motivation to win gold with the announcement that the car maker will reward all Nissan sponsored athletes who win a gold medal at the Rio Games with a special gold wrapped all-electric Nissan LEAF.*
Sir Chris launched the initiative and unveiled the first gold Nissan LEAF at the Lee Valley Velopark, the setting for some of his own gold medal-winning moments.
Nissan ambassadors, including the likes of heptathlete Katarina Johnson-Thompson, gymnast Max Whitlock and multi-gold medal winners David Weir CBE and Richard Whitehead MBE will have the chance to drive away from Rio 2016 in the world’s best-selling 100% electric vehicle, the Nissan LEAF.
“It’s always exciting and nostalgic to come back to the Velopark, after winning my fifth and sixth gold medals here,” said Sir Chris.
“For all of the Nissan athletes going to Rio, the 2016 Games will be a moment in their careers that they will never forget, whether they win a medal or not.
“But let’s hope they can do it – compete at their best and come home with gold. It would be fantastic to hand over one of these special gold Nissan LEAFs on their return.”
Chris Marsh, Nissan Motor GB Marketing Director added: “Giving our gold medal-winning Nissan athletes a gold Nissan LEAF is our way of celebrating their incredible successes.
“Nissan is fully behind all of the GB athletes heading to Rio but will of course be keeping a close eye out for those we have individually supported over the course of the Games’ cycle on their road to Rio 2016.”
Nissan athletes, who successfully step up to the top of the podium in Brazil, will receive their golden LEAF on their return from Rio. One of the gold wrapped Nissan LEAFs will be on display at Nissan’s Innovation Station at The O2 in London from 26th July throughout the whole Games period.
For more information about the Nissan LEAF visit: https://www.nissan.co.uk/vehicles/new-vehicles/leaf.html?&cid=psmMDDDEFej_dc|
* Only one Nissan LEAF will be gifted per Nissan gold medal winner, regardless of the number of gold medals won.
ENDS
NOTES TO EDITORS
Sir Chris Hoy is a Nissan ambassador. Nissan is the Official Automotive Partner to Team GB and ParalympicsGB and will be giving a gold wrapped 100% electric Nissan LEAF to its gold medal winning athlete ambassadors following the Rio 2016 Games. To find out how Nissan have supported athletes in the build up to Rio 2016 visit: https://www.nissan.co.uk/experience-nissan/partnerships/nissan-team-gb-and-paralympicsgb.html
The gold LEAF is one of a number of other Nissan Rio related activities in the build-up to the Games, including Nissan’s Ultimate Sports Day, the Nissan Olympic fleet announcement, Usain Bolt vs Fire campaign.
- To find out more about Nissan’s Dream Sports Day visit: http://www.newsroom.nissan-europe.com/uk/en-gb/Media/Media.aspx?mediaid=147649
- To find out more about Nissan’s Rio fleet deal visit: http://nissannews.com/en/rio-2016/releases/comit-organizador-rio-2016-recebe-oficialmente-da-nissan-a-frota-de-autom-veis-que-ser-o-usados-nos-jogos-ol-mpicos-e-paral-mpicos-rio-2016
- To find out more about Usain Bolt’s video visit: http://www.newsroom.nissan-europe.com/uk/en-gb/Media/Media.aspx?mediaid=147904
List of Nissan athletes so far announced who could win a gold Nissan LEAF:
Team GB
Katarina Johnson-Thompson – Heptathlon
Liam Phillips – BMX Racing
Max Whitlock – Gymnastics
Becky James – Track cycling
Kat Copeland MBE – Rowing
Lynsey Sharp – 800m
George Nash – Rowing
Laura Weightman – 1500m
Eilish McColgan - 5000m
Ciara Horne - Cycling
ParalympicsGB
Richard Whitehead MBE– Athletics (T42)
David Weir CBE – Wheelchair Racing (T54)
David Stone – Cycling (T1-2)
Amy Marren – Swimming (S9)
Matt Wylie – Swimming (S9)
Melissa Reid – Para-Triathlon (pt5)
About Nissan in the UK
- Nissan Sunderland Plant produces the Nissan Qashqai, Note and Juke and the 100% electric Nissan LEAF
- Production of lithium-ion batteries for electric vehicles began in 2012
- Total plant volume since 1986 stands at more than seven million units with 80 per cent of production exported to 100 markets worldwide
- Total investment made and announced since then is over £3.5 billion
- 500,237 units were produced at Sunderland plant in 2014
- In 2014, one in three cars built in the UK was a Nissan
- Sunderland Plant currently employs more than 6,700 people
- Nissan's European Design Centre is located in Paddington, London and employs around 65 people
- Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 1,000 people
- Nissan’s sales and marketing headquarters in Rickmansworth, Hertfordshire employs around 190 people
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.
FOR FURTHER INFORMATION PLEASE CONTACT:
Lucy Goss, Partnership and Events Manager, Nissan GB
Telephone: +441923 899 937 / +447813 993 175
Email: lucy.goss@nissan.co.uk
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