Nissan takes Whitlock celebrations to the Max with gold LEAF
- Whitlock becomes one of the first Team GB athletes to win all-gold, all-electric Nissan LEAF
- Sir Chris Hoy announces that all Nissan ambassadors who medal gold at Rio will win all-gold LEAF
Gymnastics sensation Max Whitlock will be presented with a stunning all-gold 100% electric Nissan LEAF following his medal triumph at the Rio 2016 Olympic Games yesterday.
The Nissan ambassador made headlines around the world when he took two gold medals – securing gold on the floor and pommel horse – on what has been dubbed ‘Sensational Sunday’.
In recognition of his astonishing achievement, Nissan will now present him with the keys to a LEAF completely wrapped in brilliant bright gold – on his return to the UK.
Nissan Team GB and ParalympicsGB athletes returning from Rio with a gold medal will be presented with a gold Nissan LEAF, making it one of the most limited edition Nissan models ever.
Nissan is the official automotive partner of Team GB and ParalympicsGB and has been delighted by the success of its other competing ambassador athletes so far, including first gold LEAF winner - rower George Nash, for his win in the men’s coxless-four.
Chris Marsh, Marketing Director at Nissan Motor (GB), said: “Max has been a Nissan ambassador since we first launched our partnership with Team GB and so many of us at Nissan have had the pleasure of working with him and getting to know him as he prepared for the biggest sporting night of his life.
“We are all so proud to have him associated with Nissan and he’s the perfect person to be a recipient of one of our gold LEAFs."
Nissan ambassador Sir Chris Hoy, launched the Gold LEAF campaign announcing that all Nissan sponsored athletes who win a gold medal at the Rio Games would be rewarded with a special gold wrapped all-electric Nissan LEAF upon their return from Rio.*
One of the gold wrapped Nissan LEAFs is on display at the Nissan Innovation Station at The 02. For more information about the Nissan LEAF visit:
https://www.nissan.co.uk/vehicles/new-vehicles/leaf.html?&cid=psmMDDDEFej_dc|
* Only one Nissan LEAF will be gifted per Nissan gold medal winner, regardless of the number of gold medals won.
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NOTES TO EDITORS
Sir Chris Hoy is a Nissan ambassador. Nissan is the Official Automotive Partner to Team GB and ParalympicsGB and will be giving a gold wrapped 100% electric Nissan LEAF to its gold medal winning athlete ambassadors following the Rio 2016 Games. To find out how Nissan have supported athletes in the build up to Rio 2016 visit: https://www.nissan.co.uk/experience-nissan/partnerships/nissan-team-gb-and-paralympicsgb.html
The gold LEAF is one of a number of other Nissan Rio related activities in the build-up to the Games, including Nissan’s Ultimate Sports Day, the Nissan Olympic fleet announcement, Usain Bolt vs Fire campaign.
- To find out more about Nissan’s Dream Sports Day visit: http://www.newsroom.nissan-europe.com/uk/en-gb/Media/Media.aspx?mediaid=147649
- To find out more about Nissan’s Rio fleet deal visit: http://nissannews.com/en/rio-2016/releases/comit-organizador-rio-2016-recebe-oficialmente-da-nissan-a-frota-de-autom-veis-que-ser-o-usados-nos-jogos-ol-mpicos-e-paral-mpicos-rio-2016
- To find out more about Usain Bolt’s video visit: http://www.newsroom.nissan-europe.com/uk/en-gb/Media/Media.aspx?mediaid=147904
About Nissan in the UK
- Nissan Sunderland Plant produces the Nissan Qashqai, Note and Juke and the 100% electric Nissan LEAF
- Production of lithium-ion batteries for electric vehicles began in 2012
- Total plant volume since 1986 stands at more than seven million units with 80 per cent of production exported to 100 markets worldwide
- Total investment made and announced since then is over £3.5 billion
- 500,237 units were produced at Sunderland plant in 2014
- In 2014, one in three cars built in the UK was a Nissan
- Sunderland Plant currently employs more than 6,700 people
- Nissan's European Design Centre is located in Paddington, London and employs around 65 people
- Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 1,000 people
- Nissan’s sales and marketing headquarters in Rickmansworth, Hertfordshire employs around 190 people
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.
FOR FURTHER INFORMATION PLEASE CONTACT:
Lucy Goss, Partnership and Events Manager, Nissan GB
Telephone: +441923 899 937 / +447813 993 175
Email: lucy.goss@nissan.co.uk
